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The World Travel Agents Association Alliance (“WTAAA”) is the single global voice facilitating the exchange of ideas and information to the global agency community. WTAAA interacts with supplier partners; airlines, GDS companies, government agencies representing and lobbying on issues on its members behalf. It also mediates with IATA on the global council representing 8 global market associations which constitute more than 70% of global airline sales made through the travel agency channel.